Pasculus Creative

LOGO DESIGN GUIDE

Pasculus Creative Graphic Design Logo design elegant design brand image Logo design guide

Getting the maximum creativity and satisfaction for your logo strongly depends on your logo design guide. Designing a new logo for your latest business venture can be an exciting and creative process.

However, often times most people are not quite clear on describing what they want when chatting with their graphic designer. The hazier the brief is the more back-and-forth you can expect. This can extend the design process and blow you out of budget if you are not aware.  

Here are some steps you can follow to help you create a successful logo in record time.

Understand Your Industry

Start by gaining a clear understanding of what industry you want to trade in. Figure out the purpose, target audience, and overall brand identity. Consider the tone, values, and themes you want to convey through your logo.

Research & Inspiration

Do some research on existing logos in your niche or industry. Analyze their design elements, color schemes, and typography.

Try and figure out what type of logo you are inclined towards. There are various types of logos to consider such as wordmark, letter-mark, symbol, mascot, abstract, or emblem logos. Examples of these are Barbie, Coke-a-Cola, Google, Netflix, Apple, Twitter, Nike, Windows, and the like. Alternatively you can build your logo with a combination of these.

Do as much research as you can to get a sense on what would best align with your business and the industry you want to trade in.

Brainstorm Ideas

Begin brainstorming logo concepts that reflect your businesses’ identity and that resonate with your chosen industry and target audience. Sketch out rough ideas, play with different shapes, symbols, and typography options. Don’t worry about perfection at this stage — just let your creativity flow.

Choose Your Colors & Typography

Select colors that align with your businesses’ branding and colors that evoke the desired emotions or associations. Consider the psychology of colors and their impact on perception.

Similarly, choose a typography style that complements your logo’s design and reflects your blog’s personality.

Simplify & Refine

Review your initial concepts and identify the most promising ones! Look for ways to simplify the designs, making them more memorable and versatile. Remove any unnecessary elements and focus on creating a clean, visually appealing logo.

Execution

Once you have put your brief together, it’s time to implement the concepts on design software, or you can book a briefing session with your graphic designer of choice and get cracking.

Test & Gather Feedback

Once you have a refined logo concept, share it with a small group of trusted individuals, such as friend, business associates or your target audience. Collect constructive feedback, summarize it and make necessary adjustments based on the suggestions.

Finalize & Export

Once you’re satisfied with the logo design, export high-resolution versions in different formats. The different formats should be able to cater for platforms such as website headers, social media profiles, or printed materials. Ensure your logo looks great in different sizes and across different mediums.

Protect Your Logo

Consider trademarking your logo to protect your brand identity if it is within your budget to do so. Consult with a legal professional to understand the requirements and steps involved in securing a trademark.

Premiere & Promote

Introduce your new logo across all relevant platforms, such as your website, social media profiles, email communication, and marketing materials. Update all your branding assets to reflect the new logo and use it consistently to build brand recognition and trust.

Final Note

Remember, the process of creating a logo takes time and iteration. Don’t hesitate to seek professional design help if needed. Skilled Graphic Designers can bring your vision to life. We are more than happy to assist you with your new logo. Good luck with your new logo!